About This Project

Whimsical, cloud-like cheesecakes take center stage at Uncle Tetsu, a beloved Japanese bakery concept from Panda Restaurant Group. Renowned for its signature soft and airy cheesecakes — alongside indulgent Basque Cheesecakes and Cheese Tarts — Uncle Tetsu has become a destination for dessert lovers across Southern California, San Francisco, and Texas. Each location celebrates the brand’s joyful artistry and photogenic allure, making it one of the most recognizable names in Japanese confections. Palm & Ocean® proudly serves as Agency of Record, overseeing all social media management, content production, Meta® Ads, and strategic direction in close partnership with their executive team — bringing the sweetness of the brand to life through inspired storytelling and visual creativity.